Did it occur to you that you now have to promote the book you have written?
You thought writing it was the hard part. What a relief to have it printed and ready for your readers.
At last you can relax.
WHOOPS. Wrong. Not so fast.
You are now in business. The business of publicity. Book promotion. Sales.
People who are writers tend to be loners. They spend a lot of time at their computer. Doing rewrites. Changing things. Often in the middle of the night.
As the book is going to press they are inclined to say, “Can you wait just a half hour? Just one thing I want to adjust.”
It may not be your strong suit to speak in front of an audience like a book store. A convention. A group of any kind. It makes you nervous.
The thought of being on a TV or radio show makes you break out in hives.
You’ve read there is a new cutting edge Internet TV show called Talking Books TV. I am an affiliate of that show, a media coach and even do some of the interviews. I believe in it.
You’ve heard it can blast your book all over the web and will even sell your book right from your interview.
You can do the interview right from your home. All you need is a Webcam and broadband. No technical ability. If you don’t have these, someone you know does. And is inexpensive.
I’m going to help you get up the nerve to do it because I believe it will be good for you.
These tips will help whether it is that service, any other or a radio show.
1. Know that everyone is nervous. It’s natural. So let’s get that out of the way.
2. Go to the TV or radio show and listen to the interviews that have already been done. You want to get a feel for the style of the interviewer. How do you like him or her? Does it seem friendly? Could you have a conversation with that person if you met them somewhere? Sample more than one of the interviews. Watch or listen a few times.
3. Be open to trying it. See yourself there in your mind. How do you feel? Are you losing some of the fear?
OK. Now I am going to skip to a point where you have decided to do it – if only pretend.
3. Take your book out and look at it as though it was not yours. What is the most interesting part of the book? What is the primary message? What were you trying to say? If a stranger asked you what your book is about and you had 30 seconds, what would you tell them? Some people call this an “elevator pitch.” The amount of time you might have in the time you were in an elevator.
4. Make a list of the questions you would like to be asked about it. Later, you’ll be asked to submit questions so it is a good way to start. Yes, you can change them. We are practicing here.
5. Decide what you would wear for the TV interview. No black, white, prints or red. Try a few things on. What is your most flattering color?
6. Cameras have a tendency to wash you out so let’s talk about makeup. Yes, even you guys. You’ll want a deeper color than your face. If you are a woman, you will need more eye makeup than you usually wear. Some blusher. If you don’t have it, go buy some.
If you are on a radio show, you can do it in your pajamas. You can skip this step.
7. Now it is time to practice answering some of the questions you have listed. Go to a mirror and do this out loud. Smile. Nod your head a little as though you are listening when the question is being asked. Yeah, you’ll feel silly but do it anyway.
8. Put on some music and practice a little soft shoe dance. Play “patty cake” with someone. It will make you laugh. It brings up the energy. Then go back and do #7. Do you see the difference?
9. Talk a little faster than you normally do. Listeners listen fast.
10. Go back to your book and find a little short story you can tell to illustrate a point. Practice that too.
11. Are you feeling a little less scared? Time to make an appointment and talk to the interviewer on the phone. You don’t have to commit but you may have some questions. Most will chat with you.
Writing a book is creating. Book promotion is a business.
Your book is like a seed that you have planted. If you don’t water it, it will not grow.
Yep. You are in business. The business of promoting all that hard work you have done writing your wonderful book.
JUST DO IT.
For complete information on Talking Books TV – please click below
Your Book Everywhere on the Web
For more information on media coaching with Corinne Edwards – please click below.