I have had a couple of questions about why I am writing about sales when the heading on my blog is “Personal Growth.” But, you see, I was a sales trainer for fifteen years and it is one of my interests.  Here’s why.

My view is that you cannot concentrate solely on growing spiritually when we live in the physical world.  It would be easy if we were monks and lived on a mountain-top and could spend all our time meditating and praying for world peace.

But it is hard to concentrate on self-improvement if the wolf is at your door.  Most of us are in the trenches of paying a mortage, credit card debt, gas prices and the looming impending college expenses for our children.  Our spiritual awareness must make way for the practical  Our basic need for success in our work must be met as long as we are coming from a place of integrity.  It is not spiritual to be poor.  Somehow, we must learn to combine the physical with the spiritual.  It is a challenge.  By me, that is personal growth.

Whatever field you are in involves sales.

You may say, “Not me, I’m an accountant.”  Please.  Don’t you have to keep your clients satisfied with your work?  Do you ever thank them for their business or tell them you enjoy working with them?  If you don’t, someone else may come along who does.  That is sales.

You are the foreman on a construction site. You never have contact with the customer.  But, motivating your crew with a few sincere compliments to get the job completed expertly and on time is sales.

Even if you are a stay-at-home Mom and your greatest challenge today (except for your children) is you are in charge of the annual bake sale for the PTA.  It involves selling.  You can’t do it alone.  You are dependent on other mothers to bake those cupcakes.  These women are not being paid to do it so your success as the Chairperson of the event - or in any other endeavor in life is all about two things.

                                      Appreciation and recognition.

Those are sales techniques. Your associates, in any business, are hungry for those basic needs. They are scarce commodities in this world.  Praise for work well done is avoided.

I have heard business people say it is not a smart idea because their employees may ask for a raise and they can’t afford to give it to them.  Maybe.  But my experience is that it makes them work harder and with more enthusiasm.

Most of us get precious little appreciation and recognition in many areas of our lives.  Sometimes, we feel so alone.

When someone you value honors what you do, you feel part of something. 

Necessary.  Important.  Included.  And, yes, even loved.  Perhaps, we are each other’s guardian angels.

When you contribute to someone feeling loved, you are a successful salesman. 

And, yes, you are working on your personal growth.

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