RECESSION AND SMALL BUSINESS – Guest review by Lily Rose

“I think that maybe inside any business, there is someone slowly going crazy.”

Joseph Heller, Something Happened

I just finished reading Sales, Lies and Naked Truths.

You should make the investment and buy the E-Book.  It is under $10.00.

I’ve been in sales for 28 years and I am scared.

I own a small business in a big city and once again- I’m doing it again.  Not my first time. I thought the aftermath of 9/11 was bad.

I have been through so many recessions that I could have written this book – but Corinne did. She’s been through more than me and still survived.

So how are we going to survive this one?  What tools will we use when we stare at the phone and say -

I just don’t have another damn call in me!

Well, we better make it and another million if we have to!

We’ve done it before… Starting over starting over.

I have a sales method that I have used for 28 years – clear my desk of everything except my call list, my script,  my ever- loving yellow legal pad and  - don’t laugh guys – I must have my script in plastic – it’s my “blankie.”

Now I add a glass of water,  a red rose and I have to wear fresh red lipstick.

I’ve never shared this before but it works. Maybe it’s my own personal magic.

I have a new Blankie.  It is Corinne’s book.

A no BS –  JUST DO IT approach. There is no time to read all the filler in most sales books.

Every short chapter is a blockbuster.

Now that I have read the whole thing, I pick up her book, let it flip to some page and follow that particular advice. Simple as that.

But you have to forget the past and pretend you are starting a new business.  Because you are.  This is a brand new game out here.

As she says in her Introduction.

“This ain’t your Daddy’s sales manual.”

Corinne Edwards has been my business coach for four years – and my media coach for speaking gigs. She has already shared everything with me.  She is the best coach in town.

Her book is a reminder of what she has already taught me.  We tend to forget.

I have been an award winning salesperson but I still need the help. I need more help now than ever before.

What is working in our favor is that most people have given up .

So what? More for you and me.

Buy the book and tell your friends about it … never mind all the sales gurus pushing their seminars and products for big money – spend the $9.95 and get the best coach in town.

If you’re a man in sales, maybe the red rose and red lipstick won’t work for you  -

(or maybe they will)

Sales, Lies and Naked Truths may be your answer.

Come back here and let me know after you’ve read it.

The red rose and red lipstick works for me.

That’s my gimmick.  What’s yours?  I want to know.

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Picture by Dario Manzoni