INTERVIEW LIKE LARRY KING – Learning from the Pro

by Corinne

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larry-king

My guest counts.  My guest is more important than me.  I don’t use the word “I.” I ask short questions.  I listen to the answers.

Interview with Larry King from The Talk – Chicago Tribune

After 400 shows as a producer/host on national cable for Wisdom Television, I learned a thing or two.

Who was my media coach?  You guessed it.  Larry King.  Watched him every night.

Here are a few things I learned.

1. This is probably the most important point that Larry made. Your guest is the star of the show. Not you. Do not give your opinion on anything. Do not tell stories about your experiences.  Nobody cares.

2.  Research.  Research.  Research.  Pretend your guest has asked for a big loan.  Check out everything about them.  Make a list of all possible questions.  Give your guest the list and have them add to yours.  Give them the probable first question.

3. Short intro.  No more than two minutes.  I always liked to start with a question.  Like “Are you wondering what to do about —-? (whatever)  We have help for you today. ” You want to engage your listener right away. Then, a few credentials. Do not mention why you asked them to be on your show. That’s about you. This interview is about them. Thank them warmly for coming on.

4. Listen. I know you have YOUR LIST.  But if your guest says something provocative, stop and ask about it.

I swear I have heard some interviewers who if their guest said, “I just drowned my cat,” instead of saying, “WHAT???” would go on to their next question.  This is a conversation, not an interrogation.

5. Assume your audience knows nothing. So start with the basics. For example, I once had an author on my TV show who was a Buddhist nun. She was surprised when I told her my first question was “Who was Buddha?” She said everyone knew. They don’t.

6. Ask a question once. Don’t add a tail on it like, “In your book you refer to —-Can you explain it?  I mean that is quite a statement.  Where did you get that idea?”
Let the first question hang out there. Your guest got the question the first time.

One of my favorite questions Larry King asks is just “Why?”

7. Don’t interrupt..  Unless your guest is hijacking your show with self-promotion.  Then interrupt and bring them back to explore an earlier point in the interview.  Tell them in advance you will promote them.  They don’t have to do it.

8. No personal questions.  Unless you clear it with your guest first.

9. Avoid technical terms. See #5.

10. At the end of the interview, be sure to thank your guest for taking the time to come on your show.

11. Recap their bio briefly at the close – “We have been talking to -etc.

12. Don’t promote yourself until the very end. You are entitled to a short promo but make it real and appropriate and short.  Maybe just your web site.

13. Thanks for listening to me today. I’m Corinne Edwards and I am a media coach.

And special thanks to you, Larry.  You are a great teacher.  Can’t wait to read your new book, My Remarkable Journey.

For more information on how I might help you, click here.

HIRE CORINNE EDWARDS

Photo by Anime Nut

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{ 13 comments… read them below or add one }

Chris Fowler September 24, 2010 at 6:11 am

From reading this I think there is a lesson to be learned from coaching for many interviewees and interviewers in the public eye

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Hog Roasts January 29, 2012 at 10:15 pm

How do we get through to CNN that their anchors are just as bias as MSNBC’s Matthews and Olbermann? OK Larry King and Campbell Brown, Obama is your messiah, we get it….how do we get this message to them?

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wood shredder February 3, 2012 at 4:41 am

hes retired. Out of the TV world and just relaxing with his family. The man is quite old and deserves a good rest.And he is not a very “interesting” person to follow around meaning that he isn’t doing anything news worthy, so your not going to get much news on him from reporters or paparazzi.

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catherine May 2, 2012 at 1:22 am

nice post.thanks for sharing with us.it’s informative. i have learned a lot from pro. larry King teaches us a lot.

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Matt
Twitter:
May 2, 2012 at 3:43 am

I was utterly gutted when this brilliant man chose to retire. I genuinely believe that he could have continued on at the same level of excellence until the day he leaves this earth.

“I ask short questions. I listen to the answers.”

If only all interviewers were like this instead of showboating and trying to make a name for themselves. A pure genius!

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Briquetting Machine Manufacturer October 3, 2012 at 1:59 am

nice publish.thanks for discussing with us.it’s useful. i have discovered a lot from pro. ray Master instructs us a lot.

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Imperia Esfera Gurgaon November 27, 2012 at 2:29 am

Excellent content, but I’ve never been a big fan of Ray Master. Nothing against him really, and he does know how to do an meeting, but he just does not breeze my time.

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mma December 31, 2012 at 3:48 am

Greetings! Very helpful advice within this article!
It’s the little changes that produce the largest changes. Many thanks for sharing!

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Kiro July 25, 2013 at 9:00 am

Though some seems to be born with is talent, it actually takes skills and lots of practice to become a good host or interviewer.
Kiro recently posted..Hello world!My Profile

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Kemira October 24, 2013 at 2:10 am

Thank you for sharing,though my mother language is not English,but I have read it carefully.

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Melody October 24, 2013 at 2:12 am

Your article is so useful for me,nice publish.thanks for discussing with us.

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Angela October 24, 2013 at 2:13 am

I have read it from the front,but I can’t understand it in some place.

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Alysha December 21, 2013 at 10:48 am

I agree with all your quote but I like “Short Intro” most and this is really motivated option.
Alysha recently posted..Testosterone Enanthate and Its UsesMy Profile

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