HOW TO BE A TERRIBLE, HORRIBLE INTERVIEW GUEST
I told you how to be a effective guest.
Here’s the flip side.
HOW TO BE A TERRIBLE GUEST
These tips will help you to do the worst possible interview:
1. Don’t be nervous. It is not natural. So let’s get that out of the way.
2. Don’t listen to the interviews that have already been done by the host. You want to be as spontaneous as possible, right?
3. Don’t take out your book or product and look at it objectively.
4. Don’t decide what are the most interesting or unique parts.
5. Ignore your primary message. Let your host figure it out. They asked you.
6. Assume your host has done serious homework and knows all about you.
Since this is probably not true – What were you trying to say? If a stranger asked you what your book or product is about and you had 30 seconds, what would you tell them? Some people call this an “elevator pitch.” The amount of time you might have in the time you were in an elevator.
7. Don’t make a list of the questions you would like to be asked.
8. Make sure the answers can be answered with a simple yes or a no. You want to drive the interviewer crazy.
8. Don’t practice answering the questions you have listed. No, not in your head. Out loud. Maybe in a mirror.
9. Talk very slowly. People can take a little nap while you are speaking.
10. Don’t pull out a few short stories to spice up your points.
11. Always promote yourself and your product as often as possible during the interview. Keep spelling out your URL This is about you anyway.
12. If you are on video, wear a crazy print or a T shirt with a slogan on it. Maybe a hat would be more effective.
(If you are on radio, you can wear your pajamas)
13. Don’t wear makeup. You want people to see the real “transparent” you.
14. Be prepared to never be invited back again by anyone.
15. To insure this, put the bad interview on your webpage or blog.
16. Go back to #1 and do the opposite.
Editor’s note: Regarding #1 – It is OK to be nervous. It gives you an edge. The famous Helen Hayes said she would never want to get on a stage with an actor who did not have stage fright.
You are in business. The business of promoting.
The “Universe” will not do it for you.
This is an excerpt-