- For your open – start off with a question like –
ARE YOU WONDERING WHAT TO DO WITH THE REST OF YOUR LIFE?
We have help for you today. Dr —- is here to discuss his new book ——- etc.
Limit your intro to a minute or two unless you have Albert Einstein as a guest.
Rehearse your open a dozen time so it is flawless.
- This is a common mistake almost everyone I have heard make. Even the big guys on national TV.
Asking two questions at once.
Can you tell us why you wrote this book?
And then why anyone would want to read it?
Each one has a separate answer and confuses the guest. They might even forget to answer one of the questions.
So make them TWO.
Why did you write this book?
Perhaps, much later in the interview, you could ask.
Who would benefit by reading your book?
It’s a good last question.
- NEVER NEVER use your own experience or your kid or anyone you know as an example of a question you want to ask.
- AWAYS PUT IT IN SOMEONE ELSE’S MOUTH
Say, you got an email asking —–
Someone made a comment on your blog asking ———-
Otherwise, you will end up as a target – or worse, having to defend yourself. It is an uncomfortable position. You lose control over your interview.
BESIDES, NOBODY CARES. When you ask advice about another person, your listener can relate to that person.
My dear mentor, Larry King, is retired. I am heartbroken. He was the master of good questions. And they were kind. Never GOTCHA.
They were always short.
Sometimes only –
But my favorite question he used all the time is –
It throws the entire responsibility on the guest and surprising answers come out.
Possibly information you did not even think about asking. Sometimes, even secrets the guest was not thinking of talking about at all.
It makes for a much more interesting show.
And makes you look more experienced and professional.
- Although I am a great believer in spontaneity, you should prepare some good tight questions before the interview. The main points your listener would want to know.
Then, be prepared to follow the direction of the conversation.
I would use this question to myself while preparing –
- IF I KNEW NOTHING ABOUT THIS PERSON OR HIS BOOK OR PROGRAM, WHAT WOULD I WANT TO KNOW?
THAT IS WHAT WILL INTEREST YOUR AUDIENCE.
ASK THOSE QUESTIONS.
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