BookCover media creation v2 CROP 150x150 FINDING GUESTS TO INTERVIEW   from Media Creation on  Amazon

CHAPTER THREE -  YOU NEED PEOPLE TO INTERVIEW

Television and radio are voracious monsters.  They need to be fed often.

YOU NEED GUESTS

You have a scheduled slot somewhere – maybe even on your own blog.

When I started, no interesting people I knew were safe.  I needed them on my show.

I was always scouting for talent.

THEN I HIT A GOLDMINE 

Someone gave an audio tape of a talk by Deepak Chopra.  This was before he was a household word.  I found it fascinating.

I heard he was coming into town with a group of authors so I called him.

At his house!

He agreed to be interviewed if I brought a camera to the hotel where he was going to stay.

The hotel gave me a suite free for a few hours if I promised to open with a shot of their front entrance.  Good publicity for them.

It was a great interview.  He was as amazing then as he is today.

As he was leaving, he asked me.

“Would you like to interview Wayne Dyer?  We are having lunch with a few people and we have some time.”

WAYNE DYER?  Are you kidding?  I had read every one of his books.

Wayne is like someone you knew from high school. He came in, sat down and gave a fabulous interview.  He felt like an old friend.

As he was leaving, he asked, “Where do you get your authors?”

I had never interviewed an author before that day.

He said, “authors would kill to be on your show.”

“I’ll tell my publicist, Edna, about you.  She’ll send you authors. You are a good interviewer.”

Publicity is a small town.  Edna sent me authors – and then the word got around and I was besieged with requests from other publicists and publishers.

Wayne Dyer gave me my start.  I’ll always be grateful to him.

The moral to the story is this –

Don’t be afraid to ask famous people to be on your new TV or radio show.

(Make a ten minute “reel” of some of your good interviews.  About 2 minutes each.  Look at my “Hire Corinne” post. You will see what a reel looks like.  Scroll down to see)

Put it on You tube and send it out when you request an interview.

You will be surprised how often they will say – “YES.”

BUT YOU HAVE TO ASK.

WILL YOU?

This is an excerpt from-

BookCover media creation v2 CROP 150x150 FINDING GUESTS TO INTERVIEW   from Media Creation on  Amazon

 

Available on Kindle – click here

$3.97

Available in Paperback – click here

$8.97

NEED SOME INDIVIDUAL ATTENTION?

HIRE CORINNE

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CROP BookCover media creation v2 150x150 HOW TO BE A TERRIBLE, HORRIBLE, NO GOOD INTERVIEW GUEST

CHAPTER TEN

HOW TO BE A TERRIBLE, HORRIBLE INTERVIEW GUEST

Tips  to  ruin your interview.

Fast.

1. Don’t be nervous. It is not natural. So let’s get that out of the way.*

2. Don’t listen to the interviews that have already been done by the host. You want to be as spontaneous as possible, right?

3. Don’t take out your book or product and look at it objectively.

4. Don’t decide what are the most interesting or unique parts.

5. Ignore your primary message. Let your host figure it out. They asked you.

6. Assume your host has done serious homework and knows all about you.

(Since this is probably not true – What is your book about?)

If a stranger asked you what your book or product is about and you had 30 seconds, what would you tell them?

Some people call this an “elevator pitch.” The amount of time you might have in the time you were in an elevator.

7. Don’t make a list of the questions for your interviewer you would like to be asked.

8. Make sure the answers can be answered with a simple yes or a no. You want to drive the interviewer crazy.

8. Don’t practice answering the questions you have listed.

No.  Not in your head.  Maybe talking to your bathroom mirror.

9. Talk very slowly. People can take a little nap while you are speaking.

10. Don’t pull out a few short stories to spice up your points.

11. Always promote yourself and your product as often as possible during the interview.

Keep spelling out your URL This is about you anyway.

12. If you are on video, wear a crazy print or a T shirt with a slogan on it. Maybe a hat would be more effective.

(If you are on radio, you can wear your pajamas or your underwear)

13. Don’t wear makeup. You want people to see the real “transparent” you.

14. Be prepared to never be invited back again by anyone.

15. To insure this, put the bad interview on your webpage or blog.

16. Go back to #1 and do the opposite.

*Editor’s note: Regarding #1 – It is OK to be nervous. It gives you an edge.

The famous Helen Hayes said she would never want to get on a stage with an actor who did not have stage fright.

You are in business. The business of promoting.

The “Universe” will not do it for you.

YOU HAVE TO DO IT.

ARE YOU READY TO LEARN WHAT

NOT TO DO?


This is an excerpt from-

BookCover media creation v2 CROP 150x150 HOW TO BE A TERRIBLE, HORRIBLE, NO GOOD INTERVIEW GUEST


Available on Kindle – click here

$3.97

Available in Paperback – click here

$8.97

NEED SOME INDIVIDUAL ATTENTION?

HIRE CORINNE


{ 25 comments }

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