Write Your Book Publish Your Book Promote Your Book 150x150 YOU DOING A DYNAMITE INTERVIEW   Yes, You.                     CHAPTER TWO – LEARNING HOW TO INTERVIEW

I had been in sales most of my life so that gave me a good basis to learn how to conduct a good interview.

Just asking questions, right?


It certainly helps but there is more to an interview than just being curious.

Why would you want to do interviews?




(People listen to you when you are an authority)

My coach gave me an assignment.  I had to watch Larry King every night.  He could be very pointed and get provocative answers while still remaining kind.  A real talent.

After 50 years in the business, he was the model of models on how to do an interview which grabs the viewers’ interest from the first seconds of his broadcast to the end.

This is what I learned.  This is what you have to learn to come across as a real professional.

First, a quote from Larry –

My guest counts. My guest is more important than me. I don’t use the word “I.”  I ask short questions. I listen to the answers.

Interview with Larry King from The Talk – Chicago Tribune

1. This is probably the most important point that Larry made. Your guest is the star of the show.  Not you. Do not give your opinion on anything. Do not tell stories about your experiences. Nobody cares.

2. Research. Research. Research. Pretend your guest has asked for a big loan. Check out everything about them. You never know when you need to make a turn in the conversation.

Make a list of all possible questions. Give your guest the list and have them add to yours. Give them the probable first question before you start so they can prepare an answer

3. Short intro. No more than two minutes.

Otherwise you will lose your listener.

I always liked to start with a question. Like “Are you wondering what to do about —-? (whatever) We have help for you today. ” You want to engage your listener right away.

Then, a few credentials. Do not mention why you asked them to be on your show. That’s about you. This interview is about them. Thank them warmly for coming on.

4. Listen. I know you have YOUR LIST. But if your guest says something provocative, stop and ask about it.

I swear I have heard some interviewers who if their guest said, “I just drowned my cat,” instead of saying, “WHAT???” would go on to their next question.

This is a conversation, not an interrogation.

5. Assume your audience knows nothing. So start with the basics.

I once had an author on my TV show who was a Buddhist nun. She was surprised when I told her my first question was “Who was Buddha?” She said everyone knew. They don’t.

6. Ask a question once. Don’t add a tail on it like, “In your book you refer to —-Can you explain it? I mean that is quite a statement. Where did you get that idea?”
Let the first question hang out there. Your guest got the question the first time.

One of my favorite questions Larry King asked is just


My second favorite for guests who are scared and are afraid to talk -

“What happened?”

7. Don’t interrupt. Unless your guest is hijacking your show with self-promotion. Then interrupt and bring them back to explore an earlier point in the interview. Tell them in advance you will promote them. They don’t have to do it.

8. No personal questions. Unless you clear it with your guest first.

9. Avoid technical terms. See #5.

10. At the end of the interview, be sure to thank your guest for taking the time to come on your show.

11. Recap their bio briefly at the close – “We have been talking to -etc.

12. Don’t promote yourself until the very end. You are entitled to a short promo but make it real and appropriate and short. Maybe just your web site.

Or one of your books -

13. Thanks for listening to me today. I’m Corinne Edwards and I am the author of ———– and a media coach..

And special thanks to you, Larry. You were always my best teacher.

I miss seeing you every day.


Sure you can.

This is an excerpt-  Buy the book on Amazon.

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Write Your Book Publish Your Book Promote Your Book 150x150 YOUR BOOK NEEDS PUBLICITY   How To Get ItUnless you are a tested and true celebrity author who has delivered millions of sales in the past or a major media political figure with an expose – you will be expected to do most of the publicity work yourself. And pay your expenses.

Because you are probably self published or with a tiny publisher with no budget.

This is nothing new. Except for the super stars, the majority of authors who were featured on my national cable show paid their own way to Chicago. And the budgets have shrunk further since then.

There are several ways for you to get publicity and the following applies whether you have a publisher, are self published or have written an E-book. It is also applicable to a program or course you have developed to sell.

Some ideas -

You can hire your own professional publicist. Just as an estimate, this would cost between $1500. to much more with a usual minimum contract of six months.

The price reflects how much clout they have with print media, TV and radio stations and which authors they have represented before.

Short on budget?

You can be your own publicist. You can feature your book on your own blog.

Publish your own book on Kindle or Createspace.  Kindle is digital and Createspace is a paperback.  They are owned by Amazon and are FREE.

Even if you are a non tech person, like me, you can figureout how to do it.

Use social networks to get the word out like Facebook, Twitter, LinkedIn or forums. Call in your buddies to feature you – and  retweet you. You’ve helped them in the past.

Write an article based on your book and send it to your local newspaper. Find out in advance how many words are ideal for them. If they have a slow news day they might just plug it in.

Advertise in RTIR. It is a magazine that goes to thousands of media outlets. Not really cheap but I got many interviews out of it. I started with three months. (not an affiliate)  They are good.  They will even write the copy for you.

Getting on national or cable TV or a major radio station show is more of a challenge.

 But use any contacts you have and you may get lucky. You may know someone who knows someone. Have a slick looking press kit to send out with a professional head shot of yourself..

Find out who the decision maker is and write directly to that person. Get the spelling and their title right. Snail Priority Mail is still used. Don’t waste money on FedEx. No one will be impressed.

If you use E-mail you should consider doing a cut and paste besides an attachment. Some producers will not download a file.

Speak. Speak. Speak. Bookstores are a given. But – according to the relevance of your topic – what about Rotary, Lions, University clubs, Senior Centers? These unpaid and overworked program chairpeople are always looking for speakers.

If you can garner a crowd, a book store may handle “back of the room” sales. Or try a non for profit and share  a donation to these charity based organizations.

If you are promoting an E-Book, your web address is on your business card, right?

Business cards are cheap.  Make one just about your book.

Don’t overlook Public Access Television in your town. Start looking at the local shows and approach producers who look like they might have interest in your topic.  The are always open to an interesting person and they will show your interview all over your city.   Free.

Internet radio, like Blog Talk Radio, is a great way to get publicity. There are hundreds of shows now.  Look for someone who features your topic.

Contact them individually by name and make reference to the shows you have heard them do..

No mass emails please. You don’t want to contact a sports show if your subject is archeology. Offer to send them a copy of your book on request.

If they don’t answer, contact them again. Mention you are available on short notice. Some guests cancel late.

Don’t be shy. Keep asking. You are doing them a favor by filling their space.

Start your own show on one of the Internet radio stations. Most are free and will allow you to promote your own products.

Ask your talented friends to come on and interview you. Then return the favor. Everyone is selling something these days.

One of the advantages of the Internet radio stations is they usually allow you to post the show to your blog.

So it keeps on giving even if you don’t have a lot of audience at first. People can listen later.

Does publicity sound like a lot of work to you? It is.

You will learn a lot. Your next book publicity program will be a snap. You will be your own media coach.

You have come this far. Go all the way. Share your great writing everywhere you can.

Writing your book has been the hard part.

Getting your book out there is even harder.  This is business.

Are you up to it?

Yes. You Are.

This is an excerpt-  Buy the book on Amazon.

CROP BookCover media creation v2 150x150 YOUR BOOK NEEDS PUBLICITY   How To Get It
Click here now and buy in paperback

Click here now to buy for Kindle



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AN INTERVIEW! And scared to death.

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WRITE YOUR MEMOIR – leaving your life to posterity

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Tweet CHAPTER SEVEN – Congratulations. You have a publishing offer. Before we pop open the champagne. One question. Is this publisher asking in advance for some real money? Like for production costs? If so, you do not have a publisher. You have a Vanity Press. Run. Yes, they will deliver you promises and will send […]

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