salesliesnew 150x150 THE BIG IDEA    When to Bail Out   from Sales Lies and Naked TruthsChapter eighteen -


You’ve done your homework. You have read every self-help and success book on the planet. Everything from Donald Trump, Jack Welch, Lee Iacocca to The Power of Intention. Every article in Entrepreneur Magazine – every blog

You are ready with your million dollar idea.

They have taught you how to proceed. Roughly, it goes like this:
1. Find your passion
2. Meditate on it daily


3. Set your  goal

4. Take action
5. Don’t let anyone discourage you
6. Get help where you need it
7. Be prepared to work hard
8. Be persistent
9. Persevere no matter what
10. Never, never give up

You have done all of the above and have spent a huge amount of time, energy and money on your project.

nothing is working.

So –

11. Give up

GIVE UP?????

It could have been a great idea whose time has not come – or an idea that just wouldn’t fly if you put it on a helicopter.


This does not mean you give up on YOU. It means it is time to try something else.

Now label yourself as an entrepreneur in training.

Training is the operable word here. You did not come out of this effort without benefit. You have achieved a Ph.D. with the operation you just abandoned. You learned a lot from the effort. You have become a successful person in business.

Those are transferable skills you can use as you develop a new dream.

I owned and operated a very successful, small travel agency for twenty years. Things were going well. Our “partners,” the airlines, treated us like Kings and Queens. I never flew coach the whole time.

Things started to change. Not only were we not upgraded to First Class, travel agents were suddenly stand by passengers.

I remember being bumped off at least four flights on the way from Miami to Chicago. Took me 12 hours to get home.

Then the airlines started cutting our commissions. They made deals with our big commercial travelers. Guaranteed special fares for them. They denied this but our accounts told us. They said they loved us but they could not afford to pass up the prices they were offered.

I was racing a “three legged horse.” This City Hall was too big to buck. You can’t fight a whole group of major airline carriers who are after your business.

Other agencies hung in there. I didn’t. I sold my agency. I sold it to people who just wanted to have the “fun” of owning a travel agency.

I needed to make money. They didn’t. I was probably one of the last agencies that actually sold. If you notice, there are few neighborhood agencies anymore. Most just closed.

But, do you know what terrific training it is to run a travel agency?

If you can do it successfully you can run Microsoft.

. It is all pieces that you put together to make a trip. Air, hotels, transfers, sightseeing, special requests. And sales. Public relations. Copywriting. Negotiation. Human resources. Accounting.

So, what you have attempted has left you with similar abilities that you did not have before.

You can use those talents anywhere no matter what you decide to dream up next.

Knowing when to give up and start something new is not easy. It is like giving up your new baby but you must have confidence in the fact that your inner guidance will lead you to the next project.

And it will not be so hard for you with all your experience

It takes as much courage to have tried and failed as it does to have tried and succeeded.

There is a million dollar idea out there. Keep looking for it. Don’t give up the intention. Just the idea you left behind.

Do not throw the baby out with the bathwater.


You are smarter now.


salesliesnew 150x150 THE BIG IDEA    When to Bail Out   from Sales Lies and Naked Truths

This is an excerpt -

If you are in sales (and we all are) you need this book

Click here now and buy in paperback

    or to purchase in Kindle.


salesliesnew 150x150 DEALING WITH THE CRAZIES   FROM  Sales, Lies and Naked Truths  on Amazon


I talked about “Complaints” last.

But what about the ‘crazies” you run into in business? You’ve met some.

What do you do with them? Ignore them? Should you even bother with them?

The answer is Yes.

There was a sales book I read years ago which mentioned something called the “Rule of 250.”

The rule of 250 is that almost everyone knows about 250 people. It’s the average if you are having a substantial wedding, the number who pay their respects at a funeral, the number of holiday cards a business may send. These are people who are not necessarily close friends but may be friends of friends, clients and other acquaintances.

The crazies also have about 250 acquaintances.
If you offend one of these people, you run the risk of their spreading the word to their 250 people. Maybe over the fence, at the supermarket, at the dentist – wherever they happen to be. You would think that since most of their 250’s are on to the fact that they dealing with a nut, they wouldn’t listen – but they still hear the gripe about you. It creates an imprint.

For example,when I was teaching a sales class, I used to pick the nicest person there – the one everyone liked and was a good sport (with her advance permission) and I would say to the class, very confidentially, almost in a whisper.

“I have a secret I want to tell you about Jane. Shhhhh. Don’t tell anyone but Jane has a problem. She has a thing about stealing people’s socks.”

Everyone laughed  because of course a person like Jane would never do a ridiculous thing like that.

Then I would add, “Of course you know that is not true. I am crazy to say that. But still – if Jane happens to visit your home, in spite of the fact you know that is not true, aren’t you going to keep your eye on your sock drawer?”

That’s an imprint.

The answer to dealing with crazies is to humor them. You don’t want them talking about you.

When I owned a travel agency, we had a very eccentric client.

Everyone in town knew her because she would try to register her St. Bernard dog, Sam, to vote every year and would become very agitated at the voting registry because “he has more sense than any of you!”

One day she arrived in the agency to report that she had been “burned on the foot with fish on United Airlines.”

 We were very sympathetic and offered to help her report her injury to United immediately.

She said, “Absolutely not. I want to get 50 to 100 people who have been burned on the foot with fish together. This is going to be a class action suit. We want real money for this.”

She wanted us to keep a list for her. We agreed.

Every week she called to see if we had any other victims.

Since the whole office knew about the rule of 250, we were always polite when we reported we had received no other complaints about people who had been burned on the foot with fish but we were being watchful for her.

She seemed satisfied that we were on the job for her. This went on for at least a year until she must have forgotten about it and gone on to another nutty cause of hers.

Think of the story she could have told her 250’s if we hadn’t humored her. She had suffered and our travel agency was heartless. We wouldn’t help her. We were unsympathetic. Mean. Don’t go there. They are not nice people.

They might not have believed her,  but it is still an imprint.

Humoring the eccentric clients is not dishonest. It is a protective device. Just do it. It doesn’t take much time.

HOW DO YOU HANDLE THE “CRAZIES?”salesliesnew 150x150 DEALING WITH THE CRAZIES   FROM  Sales, Lies and Naked Truths  on Amazon

This is an excerpt -

If you are in sales (and we all are) you need this book

Click here now and buy in paperback

    or to purchase in Kindle.


COMPLAINTS – from Sales, Lies and Naked Truths – on Amazon

Tweet Chapter five – COMPLAINTS There are many articles, books and blogs written on the subject of “How To Deal With Difficult People.” The world is replete with them and I agree that sometimes the temptation when they get really nasty is to ignore them. The flip side of the subject is to do your […]

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WHEN YOUR HUSBAND HAS DIED – The Art of Doing Nothing – on Amazon

Tweet CHAPTER FOUR – THE ART OF DOING NOTHING Most of us go to bed at night with the same thought. ―Now – what did I do today that was productive? It is as though we have to justify our being on the planet by doing – doing – doing. Busy – busy – busy […]

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WHEN YOUR HUSBAND HAS DIED – Getting Out – on Amazon

Tweet CHAPTER THREE – GETTING OUT They told me I should get out more, see new people. I’d never meet anyone sitting in the house. So I thought I’d try it— but I’ll go alone. In case I hate it, I can just go home. I bought a ticket to a Beethoven concert. The music […]

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WHEN YOUR HUSBAND HAS DIED – Changes – on Amazon

Tweet CHAPTER TWO  –  CHANGES At first, I had a lot of attention from friends. I was included in activities just as I had when I was married. Then, slowly, it started to change. I was still invited to the big parties but not to the dinner parties or the pizza on Friday nights. That […]

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